Case Study:
Video Brand Story and Fundraising CTA
Erase the Space • Education • Two video products that highlight brand story and fundraisingThe client is an education non-profit that was celebrating their 10th anniversary and they wanted an asset that celebrated their work and impact in the community. This project, led into another video project for Erase the Space.
Role: Creative Direction, Brand Story, Video Production
Project Time: 4 months
Fundraising Video
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educational nonprofit
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Fundraising Video ✳︎ educational nonprofit ✳︎
Before:
They had a deep understanding of their process and why their work was important, but someone on the outside might not truly understand it.
After:
After the project, Erase the Space had a tangible asset that explained their process and highlighted their impact on the school community, which could be presented to potential donors, and prospective participants - students, teachers, families, and school leaders.
what changed:
Full immersion in process allowed me to
Explain the inner workings to an outsider
Capture the impact on school communities
Highlight moments of joy from teacher and student perspectives
Establish a exigence/need for future funding and continued support
Final Outcome:
The first brand story video helped to celebrate their work, and fundraise at their anniversary party. It also led to other videos that targeted specific needs for fundraising, and social media pieces that built brand awareness and story.
“five stars!”
"Working with Jessie was so easy! She is such a good listener which allowed our messy vision to come to life in a really fun and clear way. She made everything really comfortable from the filming and photography to the final product.
–Derek Burtch, Founder, Erase the Space“Just finished my first watch and I’m crying in the coffee shop wow. Got the chills and everything - I LOVE hearing from all the students and teachers. This all came together soooo so nicely, Jesse ahh.”
–Annie Weiler, Director of Operations, Erase the Space“You did such a great job capturing what this program is about and the incredibly important work that it facilitates.. Bravo.”
–Sarah Thornburg, Teacher and video participant“Jessica- You do amazing work! I am in tears… You are not just a videographer, you ARE a filmmaker”
–Linda Carmichael, Teacher and video participant