Case Study:
Brand Visibility, Collaborative Partnerships, PR, Communications Strategy
Luxury Senior Living • Increased Occupancy by 150%Role: Communications Strategist, Strategic Partnerships, Brand development
Client was an already established luxury senior living community, but members of the surrounding community didn’t know it existed and there was low occupancy as a result. This was a collaborative project with a team of two other communications specialists who all own our own companies.
Timeline: 12 months
luxury senior living
✳︎
luxury senior living ✳︎
Before:
The community had a lot of components that were working for them (strong culinary, prime location, beautiful building) but they couldn’t pinpoint why the occupancy wasn’t higher.
After:
At the end of 12 months, occupancy increased by 150%, strong strategic partnerships were developed to help enrich the lives of residents, generate leads, and continue brand visibility and messaging.
what changed:
The community became a hub and strategic partner for other community organizations through
Establishment of brand identity and values
Sponsorships of community events
Collaborative events with strategic partners
Development of deep community connections
Placement of executives in the community
Final Outcome:
An increase in occupancy of 150% in 12 months and a strong visible presence in the surrounding community.
At the end of the project, the community became a strong city partner with a variety of lead generation events that enriched the lives of residents and the surrounding community.
“jessie is the epitome of a partner!”
“Jessie is whip smart, collaborative, complete team player, plus immensely creative and organized. Honestly, everything from creative to organization to execution. Just a sublime experience from which I learned a great deal as well!”
— Scott Light, Founder Lighthouse Communications** This project was completed in collaboration with Lighthouse Communications