Case Study:
Brand Visibility, Collaborative Partnerships, PR, Communications Strategy
Luxury Senior Living • Increased Occupancy by 150%Role: Communications Strategist, Strategic Partnerships, Brand development
Client was an already established luxury senior living community, but members of the surrounding community didn’t know it existed and there was low occupancy as a result. This was a collaborative project with a team of two other communications specialists who all own our own companies.
Timeline: 12 months
luxury senior living
✳︎
luxury senior living ✳︎
Before:
The Verena at Hilliard had a lot of components that were working for them (strong culinary, prime location, beautiful building) but they couldn’t pinpoint why the occupancy wasn’t higher.
After:
At the end of the project, occupancy increased by 150%, strong strategic partnerships were developed to help enrich the lives of residents, generate leads, and continue brand visibility and messaging.
what changed:
The community became a hub and strategic partner for other community organizations through
Establishment of brand story and values
Sponsorships of community events
Collaborative events with strategic partners
Development of deep community connections
Placement of executives in the community
Final Outcome:
A fully developed project plan that can be scaled across the organization with 3 years of funding to complete it. At the end of the project, Verena at Hilliard, became a strong community partner with a variety of lead generation events that enriched the lives of residents and increased their occupancy by 150% in just three years.
“jessie is the epitome of a partner!”
“Jessie is whip smart, collaborative, complete team player, plus immensely creative and organized. Honestly, everything from creative to organization to execution. Just a sublime experience from which I learned a great deal as well!”
— Scott Light, Founder Lighthouse Communicationsmoments of joy across the project:
“I keep seeing you [Verena at Hilliard] everywhere!”
–Angela Zody, Downtown Manager at the City of Hilliard “It has truly been a pleasure working with the Lighthouse Communications team. We are grateful for the creativity, professionalism, and care you brought to your work with Verena at Hilliard. The impact you made speaks volumes about your dedication and expertise. Just as importantly, we’ve genuinely enjoyed collaborating with your team. Thank you for being such supportive and inspiring partners.”
–Jessica Deem, Food Pantry Director at Hilliard Food Pantry Plus“It was a pleasure to work with you, and we appreciated your collaborative style and the support you gave in deepening our partnership with Verena!”
–Amy McLanahan, Manager Columbus Metropolitan Library, Hilliard Branch