Case Study:
Video Brand Story
Tristar Transportation • Specialized Transportation • Increased awareness of brandClient has a highly respected multigenerational family owned transportation company that serves students and adults with special needs and health issues across the community, but they wanted to attract new business and grow employee numbers.
Role: Creative Direction, Brand Story, Video Production
Project Time: 2 months
specialized transportation
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specialized transportation ✳︎
Before:
Client had a difficult time explaining what they do to those who are unfamiliar. They also wanted to hire more drivers and needed increased visibility that highlighted what made them different from other transportation companies - both for the client and team members.
After:
A clear brand story was developed that highlighted what the company does, but also encapsulated who the company is, its values, and why they aren’t like any other transportation company in the area. Social media compliments were created to help with an online campaign to attract drivers who fit with the company mission.
what changed:
A tangible set of assets were created that identified Tristar’s core values and impact on employees and families through
Interviews of company leaders
Interviews of employees and team members
Final Outcome:
At the end of the project, Tristar had a visible asset that they could share with potential clients and families, and interested employees that highlighted who they are as a company, not just what they do.
“Last week when someone asked me what we do, I didn’t just give them a summary. I had something I could show them.”
–Lauren Payne, President, COO / Tristar Transportation